Tiger Woods is ultimately the greatest athlete of all time. Putting aside his recent misconduct off the golf course for now, the man has been dominant. For this dominance he has been rewarded with a number of endorsements including one from Gatorade for Gatorade Tiger. Basically it is your standard sports beverage that is supposed to help you "work harder" at being dominant. I think this was a great move for Gatorade. Not only do they have a great athlete posted on all of their drink bottles, but they can basically put his face on the same product they've been selling for years and pull in extra revenue because of it. I mean lets face it, who doesn't want to be like Tiger? And if being like Tiger means I have to drink Gatorade Tiger, then so be it. It's been a good choice for Tiger too who gets to endorse and represent a sound company with a great product. Pepsi, the makers of gatorade have been a staple in the beverage industry for a long time.
Now, we must discuss the recent decision by Pepsi to end their endorsement of Tiger. As of the end of February, Pepsi/Gatorade decided that they disagreed with my opinion that Gatorade Tiger was a good thing. They ended their sponsorship of Tiger Woods as noted in this article by CNN Money. I feel like this is an incredible mistake. Tiger Woods may have had a few mishaps in judgement off the golf course recently, but he is a man who is known to bounce back. And I think Tiger is going to bounce back big from this one. I think Gatorade should have stuck this one out until after Tiger makes his return at the Masters. If Tiger comes to the Masters and is dominant yet again, everyone is going to want to a piece of him and everything will be back to normal. Had Gatorade continued their sponsorship, they could've cashed in on Tiger's revival and made a fortune. I guess though, time will tell whether the great Tiger Woods can recover and return to his dominant form yet again.
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